Creative Kits

DLHF · Creative production

Creative kits.
A world of content,
made for your brand.

Commercial copy, art-directed imagery and graphic production, brought together as a considered collection for your business.

Provide what you need and what you want communicated. I develop the creative direction, confirm a defined price and produce the finished kit.

DLHF luxury lifestyle editorial production example
The value of a coherent impression

Your audience encounters your brand in many places.
Each encounter should feel
like the same remarkable business.

One direction · many applications

A creative kit gives your communication a shared visual and verbal character. Images, statements, advertisements and documents are developed together, so that each piece belongs to a larger, recognisable expression of your brand.

Generative image collections

15, 30 or 45.
Choose the breadth of your collection.

Three production formats for selected, finished AI-generated images. Establish a focused visual direction or develop a wider library for several subjects and occasions.

Focused collection15

Focused production

One coherent visual direction for a defined subject, offer or occasion.

  • A selected collection of 15 finished images
  • Creative direction and style alignment
  • Image selection, finishing and quality review
  • Delivery in the agreed image formats

From €1,200

Developed collection30

Developed production

A broader collection with related subjects, compositions and useful variations.

  • A selected collection of 30 finished images
  • Creative direction and style alignment
  • Image selection, finishing and quality review
  • Delivery in the agreed image formats

From €1,750

Extensive collection45

Extensive production

An expanded visual library for a broader campaign or continuing communication.

  • A selected collection of 45 finished images
  • Creative direction and style alignment
  • Image selection, finishing and quality review
  • Delivery in the agreed image formats

By fixed quotation

Prices exclude VAT where applicable. Image counts refer to selected final images, not every generation or format adaptation. Exact complexity, dimensions, revisions and delivery dates are agreed before production. Copywriting, designed documents and additional adaptations are specified in the quotation.

Choose the application

Build the kit around
what you want to communicate.

Combine writing, imagery and design in one defined production. The final deliverables and price are confirmed together before work begins.

DLHF content creative production example
01 · Content production

Website & content kit

A considered set of imagery and commercial copy for your website, presentations and selected marketing channels.

  • Brand-aligned visual direction
  • Selected imagery and supporting graphic elements
  • Website or commercial copy according to the brief
  • An organised collection ready for implementation

From €1,750 + VAT

Request this kit →

These are starting prices for scoped production. Photography, video, printing, paid media, publication and technical implementation are included only when expressly quoted. For a recurring editorial publication, explore Newsletter Producer.

Creative range · selected examples

From photographic atmosphere
to an authored visual world.

Fine writingArt marriagesVisual narrativesPhotography stylesBrand statementsCinematic directionDigital artGraphic composition

Existing DLHF portfolio and generative production examples illustrate possible directions. Your kit is developed around your own brief. Explore the Showcase →

Combine your kit

A versatile creative resource.
A specific result for your business.

Select the disciplines that serve the assignment. The kit can be primarily visual, primarily written or a coordinated combination.

01 · Copywriting & branded communication

Commercial copy, headlines, statements, product descriptions, campaign narratives and editorial text. The tone is developed around your audience, proposition and established brand language.

02 · Artworks, art marriages & digital art

Commissioned artwork and conceptual compositions can combine artistic traditions, media, textures and contemporary graphic treatments. Art fusions can give a campaign, wall, poster or digital environment its own distinctive character.

03 · Photographic & cinematic direction

AI-generated imagery can be directed through composition, lens perspective, lighting, depth of field, colour, materials, styling and atmosphere. Retouching and post-production refine the selected images into a coherent collection.

04 · Reference-led production

Reference photographs can guide composition and visual direction, or be translated into written style descriptions for repeatable production. Close visual continuity can be pursued for a series; the achievable resemblance and any elements requiring exact preservation are established in the brief.

05 · Pre-visualisations & retrospective scenes

Visualise concepts, spaces, walls, artworks, posters and occasions before production. Reference-led retrospective scenes can also imagine the photographs that were never taken. These are creative reconstructions, presented as such rather than as documentary records.

06 · Graphic design, documents & vector elements

Combine imagery with typography and layout for advertisements, social posts, event materials, presentations and designed documents. Suitable AI-generated elements can be traced, redrawn and refined as vector artwork in Adobe Illustrator; vector preparation is agreed according to complexity.

The production method

Technology expands the possibilities.
Judgement gives them direction.

DLHF Style Library

Named visual directions, references and written style specifications create a foundation for consistent production. Successful combinations can be retained and developed for later assignments.

AI & Adobe Creative Cloud

Generative tools support exploration and production. Adobe tools support image treatment, composition, typography, document production and vector refinement where required.

Human creative direction

I interpret the brief, develop the concepts, select the work and refine the finished collection. Each piece is reviewed for relevance, consistency and its intended application.

A straightforward first commission

One brief.
A defined price. A finished collection.

01 · BRIEF

Tell me what you need.

Send a list of deliverables, the message, audience, channels and deadline.

02 · AGREEMENT

Confirm the kit.

We agree the direction, quantities, formats, revision allowance and fixed price.

03 · PRODUCTION

Review the work.

I develop the collection and refine it through the agreed review process.

04 · DELIVERY

Put it to use.

Receive the approved files for the agreed channels and applications.

Start with the production you need today.
Let the collaboration develop through the work.

Scope & practical details

Clear before
production begins.

Provide your identity, existing assets, reference material and essential factual information. I translate the requirements into a practical production specification.

How is a custom kit priced?

The quotation specifies quantities and complexity. Individual assets are normally combined into a defined assignment. Custom projects generally begin at €1,200 + VAT; coordinated content and event kits begin at €1,750 + VAT, and campaign kits at €2,100 + VAT.

ComponentQuotation unit
CopywritingPer agreed page or defined text, with word count and research scope
Generative imagesCollections of 15, 30 or 45 selected final images
Designed documentsPer page, with format and layout complexity specified
Graphic designsPer original design and agreed adaptations

All prices exclude VAT where applicable. View prices and rates →

What should I provide?

Your company website, brand guidelines, logo files, required messages, factual product or event information, desired formats, reference images and deadline. Include the assets that must remain exact, such as logos, packaging and product photographs.

Files, rights & implementation

Delivery formats and intended commercial usage are agreed before production. Please supply reference material you are authorised to use. Editable source files, vector versions, special licensing and exact product reproduction are specified where required. Printing, distribution, paid advertising, website implementation and external production are separate unless included in the quotation.

Can this become a recurring collaboration?

Yes. Start with one defined kit. Further production can build on the approved style library and the experience of working together. Recurring production, creative advice and broader partnerships can be agreed when useful.

Working methods →
Your next production

What would you like
your audience to see?

Send a list of what you need, what you want communicated and where the material will be used. Include your website, references, deadline and preferred collection size. I will prepare a defined kit and quotation for your review.