Reflections

Some personal reflections

I’m not much for politics. I’m more into the constitutions and democratic core-thinking. A few couple of things are really important to me:

  • The constitutions, freedoms, rights, guarantees, basic functions, justice safety and psychological justice safety
  • Specifically decent minimum conditions and social safety. It’s better with birth control than not having this.
  • Constructive treatments and punishments, enabling, encouraging, recognizing and defending improvements
  • Publicity safety for citizens and corporations
  • Public/national health
  • Marketing regulations
  • Trade regulations
  • Ways up for everyone, ways to progress, develop, improve, achieve and develop your personality and personal way of life
  • The rights of personal secrecy and protection of sensitive private information. The right of private dealing with and improving from mistakes etc. 
  • Intellectual safety, protection of brands, personal brand, reputation, honor and credibility etc.

    *Theese are things I simply expect to work. I don´t want to work myself with any of this, I just think it is important, It´s more like my opinions. I´m not politically or ideally active. I just pay my taxes and every now and then do a good will thing with some client for some event or similar. I don´t engage in any public debate or involve myself in any issue. I also don´t in any way participate in any national work. I simply keep a good policy and commerce and keep my own private interest in life. I do respect what it´s like locally and I follow local constitution. Theese are only my opinions, interpretations and theories of what´s best for a society and the individual. 

     

Politics done for today!

Proactive Business

Proactive business

Due to strategic reasons some partnerships have been modified

This leaves me with more room for new partnerships, and I’m not known to sit quietly and wait for things to happen—so I’m initiating a campaign and approaching various potential clients. I won’t advertise like conventional businesses since I don’t have capacity for more than 2–5 partnerships, depending on their magnitude. And I like to choose my partners. Even if you don’t undertake many projects for a client, truly understanding their business, brand, market, and target group is demanding and occupies considerable mental bandwidth. Therefore, it’s ideal to have a select few major clients as a freelancer, and then occasionally take on simpler assignments that can be executed efficiently.

What I write about my working methods on my landing page and elsewhere is there for a reason. It’s because I truly work in that way, and every single detail listed contributes meaningfully to the value of my service, the quality of the product, and the final outcome for the client. It’s my vision of how to deliver excellence in business, service, and creative output.

I will be creating some ads, branded letters presenting myself, and also some printed references. These will be placed in envelopes, lightly perfumed, and then personally handed out or sent by mail to selected companies I would genuinely like to collaborate with. I might even create bespoke content for them in advance—visit, order something from the menu, take some photos with my small camera, generate high-end visuals using AI, write something beautiful—and send it off to see what happens.

I might also send suggestions to businesses. Advanced strathegies, solutions and examples of work. It takes guts, to send to a billionaire or super entrepreneur, your best pitch and idea. To dare to ask for belief in your ability to create good results. But I don´t even think about courage. I think about something else, I think about value, deservedness and being a winner. I keep a positive orientation, thinking about what I independently think I deserve in life, both to be and to have. And then I do just that. You can also ask yourself: “What would a winner have done?”.

And as Epictetus once put it: “If your choices are beautiful, then so too, will you be”,

Business can be exciting.

Sitting in front of one of Malmös most prestigious buildings I write theese words.
This building is the icon of this city, and in a way it also manifests the height that can be achieved here.

I have also decided to do a type of health and wellness week. And only do feel-good things and relaxed business for a week. I feel, due to many things, that I need just that, after last months mad rush. I could very well use some relaxation, some smoothies, fruits, nuts, protein shakes, nutritious food, carrots, healthy meals, extra workout, jogging, powerwalks with music, tanning sessions, naps, wellness with tea in and calm music in the evening, relaxed planning and prospecting. Remembering the good times. Talking to friends and family. This and sending out the campaign, that´s my week. Of course I have to work also, but I´m so good at this job that it is like cleaning the pots or something, I can dance and listen to music and dream about good times while doing it, while still achieving perfection and cooperating as much as necesseary. 

An entrepreneur must also be allowed to have headaches. If we cannot commit to things, to push our limits sometimes, to fight hard and work hard to achieve something valuable to ourselves, then what have we got? Should entrepreneurs never be tired, should athletes never cry? When you have a plan, you commit to it. When you complete a task or a phase you rest, recover, enjoy, apreciate and recharge. And when it´s good enough with everything, then, and only then, can you evaluate to settle and reorient yourself. To live in the success and wealth, more focused on leadership and management and perhaps if you want, some goodwill projects or honourable commitments.

It´s essential with wellness and relaxation. Also with active resting, naps, sleeping habits etc. In order to feel well. If you want to be a top performer, you have to be a top recharger. And if you want to be happy, you have to be a top apreciater and enjoyer. If you want to have clarity, you have to meditate, plan, write and reflect. 

Enjoy the spring and have a good day!

Weekend selection

The Pen and the Sword

7th of march, freedom and common sense

On the 7th of March 2024 we joined NATO

We assured the sanctity of our constitutional foundations, including the Swedish Constitution, the European Directives, and the International Human Rights. These represent our way of being, the promises and principles we uphold as a nation, and the commitments we all stand by. They encompass the accumulated wisdom of our forebears and greatest thinkers.
On this day, we further assured them.  

Personal integrity guarantees, justice safeguards, and fundamental legal principles—such as the principles of objectivity and proportionality—were defended this day. 

The sanctity of the personality is fundamental. Human rights articulate the essential relationship between the individual and society, affirming that one can only fully attain their true and fully developed self and experience ones rights through the framework provided by civilization. This is what motivates the individual’s responsibilities and duties towards society. The freedom to pursue your personality and live in a personal way in a synergistic relationship with society… 

This and much more is regulated in our constitutions and laws.

Sweden joined NATO, recognizing that while we may strive for ideals and diplomacy, the world remains as it is, sometimes necessitating pragmatic decisions based on the global reality before us. Yet, we must also stand firmly by our self-evident higher truths and protect our capacity to engage in international politics, human rights advocacy, and diplomacy to its fullest extent. Through this, we strengthened our alliances, and for us citizens, the world within this coalition became more interconnected and accessible.

The pen and the sword

It is ordained by nature that the future is shaped by one of two forces: agreement or dominance.

We possess the ability to engage in violence, to forge weapons and wield them against one another in the furtherance of our interests. Yet, we also possess the faculty of communication—of diplomacy, agreements, and integrity. We are capable of reasoned synergy and cooperative resolutions. Yet, no matter how constitutional and principled we strive to be, and no matter how diplomatically and synergistically we engage with the world, others may not share the same intentions, and unforeseen developments may arise that compel pragmatic decisions.

The pen must be our guiding force in society. We must live by the solidaric wisdoms and truths. Yet, if the necessity arises, we must also be prepared to defend what is written—with our bodies and our swords.

We must be ready and capable of defending ourselves. To clench our fists, draw our swords, and summon the full extent of our ability, determination, and effort to prevail. If it comes to that, we will be disheartened—for it would mean that proactive measures have failed somewhere. If we must fight, it is already a loss. But we must nevertheless be prepared and capable. It must be rendered impossible to assault or subdue us.

Human life is sacred, we must always be proactive to avoid the loss of even one life.
This is the responsibility of our leaders, to keep us safe, always.

After one year

A year with NATO. It was hyped in the beginning but is now starting to settle. Some troops are moving about internationally, and the government seems to be more internationally confident. I believe it is truly beneficial for us. It grants us the strength to assert and enact who we are in the world. No one can look at us as if they could have done as they pleased. No one can accost themselves with the notion that they could have defeated us and deemed themselves our superiors in doing so, to look down on us that way. National confidence is reinforced by this arrangement. No one can see us as weak.

My personal year has been extraordinary. Certain circumstances held me down and kept me back. As they were resolved and the burden was lifted, I began progressing rapidly, and my life, along with myself, began to blossom. It felt like recovering my strength, ability, and rising up to my full height again—capable of climbing in life and acting freely.

What is freedom? Is it defined by what we are personally capable of, or by the options available to us? And what are those options? Sometimes, perhaps, what others decide to make available by their own incentives? The ability to plan, to carefully and strategically—based on phases act a plan to achieve one’s goals. Is that freedom? We are free, simply because it is human truth, we all experience it from a human and personal point of view. We are free, even to fail or make mistakes. We are free, even to walk away from everything and do something completely different. 

Because of this and more than this;
We are free to improve.

But anyways, enough with these theories and discussions. Back to the year.

This year, I have grown—professionally and personally. I have reinvented my business, built my webpage, produced my work examples and my media, written my texts, secured partnerships, increased my income, improved my situation, achieved better physical health and fitness, and much more. And I feel like I am still merely at the first steps of the stairs. I take giant steps every week, and I feel unrestrained and capable. I feel as though nothing holds me back. I have constellated the stars of my universe with clarity, and the process unfolding from it gives me wings to go anywhere.

Celebrating our rights and guaranties

We are free to be ourselves

We are the sovereign authorities in our own lives. We are free to be ourselves and live in personal ways, pursuing our personality and personal wishes in life in a constitutional and lawful way. We determine what defines us and what we pursue.

We decide our religion or philosophical outlook, what we study and work with, what knowledge to integrate and what to disregard. We define our own morals, ethics, ideals, values, and principles. We shape our personality, cultivate our style, pursue our interests, and choose our way of life. We decide how to walk, talk, dress, and conduct ourselves. We decorate our own homes and hang our own paintings. We vote as we see fit, debate openly, and challenge decision-makers through discourse. If we strongly disagree with something or wish to express ourselves, we take to the streets and squares to demonstrate or protest. We may even gather outside offices and institutions to make our rhetorical stand. We write in the press and in social medias. Here, in this nation, we express ourselves. 

If we witness injustice, crime, or an abuse of power, we report it, we demonstrate, we protest, and we raise public debate. If we suspect our rights to have been violated, we investigate, research, study and seek assistance to have them restored. Right should be right in Sweden.  

So long as we do not gravely disturb public order, fall into severe self-destruction, or violate the laws of our nation, we remain free to be ourselves and pursue our interests.

We express ourselves in alignment with the definitions of truth. To hold facts and established sciences and theories in the highest regard, while expressing what´s not proven or what´s personal as theories, opinions, beliefs etc. With respect for the theories, opinions and beliefs of others. We must know truth and probabilities, what the probability of a theory is. We must know what we know and what we don’t and what is officialy seen as truth. 

There is also a difference between truth and what´s considered proven or decided with qualification. Mistakes are made, people who are innocent go to prison. It must be allowed to debate decisions and to counter-investigate decisions in a lawful way. 

With theese constitutions you can be proud to participate in your nation and pay your taxes. But they must be followed also. 

Know your rights—Know them well, and constructively claim them in a careful way if there´s an issue.

We are responsible of what we are responsible to be capable of. 
The law is secondary to the constitution, the constitution is the ideal, the law is to achieve and restore it. The law should then be made secondly. First the constitution, then the law about the constitutional situations and events. And the law should be made in the spirit and direction of the constitution so that it constructively achieves both victories and improvements. Sometimes the victories are most important. That the reasons for bad events, the real reasons, are defeated. And that integrities are restored, compensations, apologies etc.

Swedish Constitution
Grundlagarna – Regeringen.se
Grundläggande fri- och rättigheter – Regeringen.se

Swedish Law
Dokument & lagar | Sveriges riksdag

Principles and Responsibility
Proportionalitetsprincipen – Wikipedia
Ansvarsfrihetsgrunder, vad är det? | Domarbloggen

European Convention on Human Rights
European Convention on Human Rights

Universal Declaration of Human Rights
Universal Decaration

Frame of democracy – legal theory
According to theese constitutions our democratic art of living must be within a frame of rights.

  • The primary frame is our normal everyday freedoms to live and act proactive
  • The secondary frame is what´s obligated in roles, socially adequate or admitted/offered/communicated as allowed. 
  • The third frame is what´s excepted as mitigating and exculpatory circumstances. (This is never done intentionally, it´s not a freedom one can practise awarely)
  • The fourth frame is self defence or reasonably mistaken self defence, security, emergency rights etc. To defend yourself from percieved risk or danger. Necesseary self defence. By retorics, acts, escape, protection, raising attention, protests, physical enforcement, aquirations, violence, citizens arrests etct. we can defend ourselves. If there´s no other obvious and better way to achieve the same result. The self defence must be proportional. 
  • The fifth frame is the right to excessive behaviour during self defence. If the self defence his hard to master and becomes unproportional it can sometimes be excused as being a victim of having to defend yourself. 

If you walk around in society and observe the most free democratic behaviours, the most extreme books, theories, cults, religions, music, art, politics, demonstrations, protests, debates, philosophies etc. that are available in the stores and on the internet. If you look at the most extreme celebrities and professionials and what they do. The first frame must be seen as fairly wide. If you read the most advanced conceptual litterature and watch the most innovative marketing. You must also see that we can communicate in deep, advanced and conceptual ways. Retorics and conceptual communication with media and text can be an art.

Whatever you do as a government servant should be something that you carefully evaluate putting your signature on. You should be able to lay it next to the constitutions and say that it constitutes them. It should be sufficient and accurate. 

I want to make clear that I have little political ambition. I am not an activist. Just a citizen with an opinion who is paying taxes and feels good about by that buying basic safeties, functions and the constitution for our nation. My ambition is simpler. I aspire to be an entrepreneur, professional and leader that work with partners and build my own businesses and gives that and who is known for that. And I want to live my own personal life about that and based on that. I just want to pay my taxes, expect everything to function and be constitutional and do nothing else myself unless it´s absolutely necesseary. 50% or what it is, of my professional lifetime is quite enough. I follow the law and pay my taxes. But that´s about it. On the governments and courts webpages we are promised 3 constitutions. Theese are primary to the law and must be followed and investigated before the law. I expect this to work then. That is my opinion as a tax-paying citizen. Further than this I have no interest in participating in any way either politically or as involved in any government. I want to live in the private sector and with a more international lifestyle.

Proactive ideas

I believe we need more proactivity and constitutionalism in this nation. There should be a governmental initiative for advising, life coaching and personal development—a coworking environment where individuals could refine themselves, cultivate personal leadership, and build their lives in collaboration with a life coach. Where they could also go with any problem or request for assistance on how to solve a situation. To get advice on proper procedure. A place to study, start businesses, create work examples, attend courses and classes—all under one roof. And there should be a right to spend a certain number of compensated months there, based on months worked or sponsored by the government as part of a program elsewhere. People should not have to wait until their lives are misery to go to the government. A function like this in society could create enormously positive effects, improve destinies and also prevent huge costs. It also aligns with the human rights thinking that society is a platform for every citizen to achieve themselves trough. The goals of this institution should be health, personality, personal success, competence, constitutional, legal, ethical and important-for-life knowledge, professional development, careers and business careers. Imagine the results, experiences and destinies that would stem from this. 

Proactivity is to take initiative and responsibility to achieve good results trough direct consequences or long term effects. It is also to be risk analytical and prevent risks from happening. It then relies on knowledge, insight, experience and understanding of experiences and consequences of various sort. 

Constitutionalism should of course be a mandatory subject in schools, with a greater emphasis placed on it. People should know all of our constitutions, and through that knowledge, the course of events and destinies in this country would improve. People would get along better despite differences and treat eachother better.

I think when you approach society problems, you should do it with a full hand. A hand, or a closed fist if you prefer has five fingers:

  • Understanding
  • Proactivity
  • Improvement(enable, encourage, recognize and defend improvements)
  • Constructivity
  • Intolerance

Sometimes you need to do more than just pointing a finger. You need to use the whole hand. 

To solve many problems and get people to improve, they need to be shown better ways and mentalities, and greater values achieved trough this and a higher dignity founded in this.

I am going to study some courses in private law, business law, writing, rhetoric, languages, media production, photography, religion, and much more. I will make some relevant posts in that direction. Given my previous studies and career, this should be relatively easy, and I plan to study most of it privately and simply take the exams. I will write more about it later.

Take care, be constitutional and have a good day!

Brunch Past Lunch

Brunch in the afternoon

Today started with work and continued with brunch

I executed five or six tasks after breakfast, after which I went for a business-brunch.

On top of mastering all of my professions, there are always three insights to obtain in any partnership.

Market insight is the knowledge of how information flows, experiences and opinions are shaped, and how decisions are made within our range of commerce.

Target group insight is the knowledge of what our clientele prefers, expects and aligns harmoniously with.

Business insight is the knowledge about our own establishment, profession, proficiency, industry, routine, product, assortment, customs and norms etc.

In any partnership, pursuing and obtaining all of the above and excelling in your professions to deliver high-quality results using them is key to success.

Business clarity is also important. Why we do what we do and how we do it, what we see in it and what our personal incitaments are. The visions, ambitions and passions we pursue, what we want to create and give. I believe this is what is primarily most essential, the rest will follow on.

Have a good one. I’m getting some more work done and then heading to the gym.

Cheers and enjoy the saturday!

Some foodies

Hard Work and the Pursuit of Happiness

Finally friday!

This friday is special
A new situation has been achieved. I am modifying my work setup and investing more time in business and solid partnerships. The hard work has paid off. 

Tonight’s wine emphasizes hard work and the pursuit of happiness. I will not go into details about it, such as the fragrances, color, tastes, lingering flavors, tannins, etc. Instead, I will focus on its name and design and settle with saying that I like the taste, and the wine and moment are enjoyable and delightful. I also feel a monumental sense of dignity, founded on many things.

American Dream Zinfandel is in the glass tonight. The wine is affordable and costs only about 11€ for a plastic bottle of 100cl, but I would never call it cheap. And plastic is sustainable. I would call it, in many ways, valuable since it has been nothing but a delight from the first sip. And I would also call it beautiful. The way the concept is communicated through the design is thoughtful and impressive. Also, it´s been served by me, and that means something aswell. And it´s being had by me, in this phase of life, this situation and with this deservedness. For this occasion. 

We all know what hard work is, but what is happiness?
Happiness is like the mist; if you close your hand around it, it is gone. You can’t define exactly what happiness is. Happiness is more about pursuing yourself, personal wishes and intuitions than making a science and definition out of it. Do we really want to know everything about our happiness or will that make us unhappy?

The evening has begun with making a routine and to-do list for one of my partnerships and having a conversation with a friend over a video call. Our destinies intertwined in 2008/2009, we went to storms and rough seas together, and we still keep in touch and have each other’s backs.

I have some minor things to solve tonight, and once they’re done, I will go to a sky bar or some other establishment to celebrate this step in the right direction.

What is happiness? Is it to pursue and attain everything you ever wanted to have and be? Or to appreciate what you have? Is it to truly be yourself? I think that we are all gifted with an intuition for what will truly make us happy. That is all we need. Work hard and pursue that, and your destiny will be beautiful eternally.

Society should be more about that and keep it sacred. The constitution is the foundation of society but the objective is something else.

The freedom of personal, meaningful, satisfying and beautiful lives.

Together trough our constitutions and society, we can all life meaningful, beatiful, satisfying and fulfilling lives in our own personal ways. In early school they said something very basic: “What if everyone did like that”. Based on this thinking I say: “What if everyone had to do that or be like that”. And if I apply this childish-level common sense to for example the human rights and constitutions of our nation. It makes sense. It works for everyone, regardless of personality.

A sidenote about America, regarding Trump. He must be complimented for his perseverance and comeback. Prevailing over that—that’s admirable.

Pursue and apreciate!

Health Multiplies Wealth

Be as competent in health as you are in your profession

Wealth is multiplied by health

It is true that having good health is, in many ways, a core prerequisite for quality of life.

Take a suit, for example. You can walk in the most intricate designer suit, and of course, it will be a delight. But what you have beneath it is also important.

If you have a strong, vital, and healthy body and a desirable physique, the experience of walking in that suit gets multiplied by that. Health enables properly enjoying wealth.


I integrate several healthy habits:

  • Heavy weightlifting
  • Heavy functional training
  • High-intensity cardio
  • Intermediate functional training and everyday exercise (working, power walking, trekking, etc.)
  • Eating healthy as a foundation, with room for life quality (whole wheat-based, protein-rich, fibers, nuts, seeds, berries, fruits, vegetables—nutritious and varied)
  • Vitamins, minerals, Omega-3 complex, magnesium, EAA, and whey protein (No performance enhancers. I want to build character, discipline, and mental strength. I can have a coffee, but that’s about it.)
  • Spending time on wellness and relaxation
  • Sleeping 7 hours a night and sometimes taking time for active resting with relaxing music
  • Reflection
  • Gratitude and appreciation

There are two ways of living in an organized manner. I mentioned before in a post that you should have a life plan, personal philosophy, and lifestyle framework.

You can do this in two ways:

  1. A more structured and scheduled approach.
  2. A flexible approach—keeping a list of activities to do every week or month, allowing for creativity and spontaneity.

For example, going for a run in the forest or on a beach one day, playing tennis another time, etc. 

As long as these constructive, healthy activities happen over time, they create the effect and deliver the results we desire. You can be a vagabond, backpacker or surfer even. As long as you do certain activities each week or month, you will still move upwards.

Some things, like budgeting or business planning, might have to be more scheduled, but it’s still possible to be creative—working from cafés, hotels, sky bars, or even doing some of it at the gym.

Make your lifestyle passionate and interesting.

Be a life artist.


Today I went to the gym.

I have two workout programs that I alternate between:

  1. Plain weightlifting – a full-body program.
  2. A more functional workout with some weightlifting.

I start every workout with at least 10 minutes of high-intensity cardio, such as:

  • Intense running
  • Running with weight
  • Steep uphill walking
  • Intense cross-trainer with high resistance
  • Punching bag with jump rope

I do the plain weightlifting twice a week and the functional workout once a week.

I won’t be a bodybuilder from this, but I will achieve the physique, results, benefits, and experiences I desire.

I also need to balance my workouts with my work and business.

But doing this makes me feel like me—it makes me proud, and I can feel a sense of dignity every time I finish my last set.
The goals with this workout is simply to achieve physique, health, vitality, longevity, wellness, self esteem, enhanced sex life, strength, endurance and the ability to defend myself or others.

Start working out today and focus on the most important goal – to push your limits and strain yourself!

Retrospective

Up until now

I’d like to take the time to share what’s essential from my past.

I’ve lived a unique life so far. I haven’t progressed as most people do, following the standard path of school, university, entering the workforce, and advancing within their field a few times while relocating perhaps three to five times before turning 41.

I grew up in Dalarna, in Smedjebacken and Ludvika, by the lakes of Barken, Leran and Väsman, at the foot of a mountain with skiing slopes and the forests in the vicinity, with my family, relatives, and many friends. I went to school, worked part-time in restaurants and the service industry, and studied natural sciences with a focus on mathematics and computer science. It was during this time that I discovered an interest in photography and media production. I started experimenting with my first camera, a Konica Minolta, and learned many techniques while acquiring fundamental photo editing skills. I was also fascinated by creating environments, mostly using level design tools to craft game worlds.

I then studied at a professional university for two years, specializing in advanced media production, concept development, and project management. The education was aimed at the gaming industry, but I soon realized that was not where I belonged. Instead, I used my individual project time to niche myself as a creative director and concept artist, focusing on interactive entertainment, hype, buzz, and community building. I studied companies that created immense campaigns and intricate mysteries, engaging massive audiences through innovative experiences.

I remember walking past Byxshoppen in Falun, dreaming of owning a business and wearing a suit every day. They had some Tiger suits that I adored.

I started a company with a friend, and without a real budget or substantial foundation, our primary asset was our capability. We began producing webpages, high-end programming solutions, marketing materials, logos, and other graphic design, as well as basic photography and commercial videos. We secured a few clients—one was a change consultant who had previously been a senior executive at one of Sweden’s most established banks. Another was an entertainment center offering laser tag, go-karting, and similar activities. We also built a website for a social care company that supported individuals in need.

Beyond this, we designed and conceptualized an intricate community platform named Wintown. It encompassed all the standard features of a social network—profiles, forums, and interactive functionalities—but also included quiz sections about companies, multiplayer games, advertisement pages, and many additional features. At its core was a point-based system, where every valuable contribution to the community was rewarded with points that could be exchanged for premium features and functionalities. The project was 90% complete, but unfortunately, it never launched.

Seizing the day, hobby working and working for tip

A friend and I once took a last-minute trip. We went to the airport without a plan, with a small budget and a determination to seize the day. A few hours later, we were seated on a ferry to Rhodes from Crete, with no idea what to expect, watching the coastline lights slowly pass by as the moonlight turned the rolling sea into silver.

A friend had arranged jobs for us at a bar in the middle of Rhodes’ bar street. We sat down at a restaurant, had some Gyros, and then headed over to bar street. Just ten meters from the balcony behind the bar, the bright blue waves were crashing in, and tanned, smiling people emerged from the ocean to welcome us.

We had an amazing season, with countless stories to tell. I remember having a shot of Ouzo to get in the mood before my first day of selling tickets on the beach. A few weeks later, I had mastered the skill—I could walk up to anyone, whether it was the most attractive women or the most confident and charismatic men, and convince them to join our parties, attend dinners, pre-party with us, or visit the waterpark together.

Before long, I became the PR Manager. I produced small booklets for ticket sales, designed basic event posters, and every night, I would walk up and down bar street, shaking hands with managers and promoters. On my nights off, I would go out, be treated to shots and drinks, and with our workers’ discount, partying was affordable and effortless.

Love and despair

While home in 2007 or 2008, working in a warehouse and trying to establish myself in Stockholm, I met a woman who was half Swedish, half Spanish. We became friends and shared an intimate relationship. I developed strong feelings for her and had hopes for something more serious, so you can imagine my despair when she announced one day that she was moving permanently to the Dominican Republic. Her father was successful there, and she saw greater opportunities—a stronger foundation and more paths forward.

In desperation, I left everything, took a last-minute flight, and boarded the plane with her without a hotel or any real plan.

Fortunately, she arranged for me to stay in an apartment owned by her father, sparing me from being stranded in a relatively dangerous country.

However, things did not unfold as I had hoped. I lost my confidence and had no foundation there. I didn’t know the language, even though I studied hard to acquire basic skills for shopping and everyday interactions. But I could not express myself or behave in a confident, charismatic, or sophisticated manner without a grasp of the language or local customs.

I still had some unforgettable experiences. I even danced merengue on the town square with a reporter, who was filming a TV segment about it. When I went home, it was with a broken heart and a shattered life. I had no apartment, and my job was lost when I left.

Pursuing what I believed to be true love had set me back, but it also gave me a sense of destiny.

I remember walking in Stockholm during those years, listening to “Beautiful Disaster” by Kelly Clarkson—it resonated deeply with my situation.

“I was a beautiful disaster.”

Go hard or go home

The bar street of Rhodes could be a tough place, requiring you to stand your ground and deliver results.

But it was nothing compared to what was yet to come.

When I got home, I lived temporarily for a while before teaming up with a friend from the bar street. We lived in modest conditions and had many discussions about what to do next—which jobs to take and how to move forward. I found an advertisement for a telemarketing job in Barcelona, and we wrote a joint application that received a positive response.

A friend arranged accommodations for us with someone he knew in Barcelona. We booked our tickets and boarded the plane. Somewhere inside, I had hope that I would learn Spanish this way and create a better situation—perhaps even reconnecting with the woman I had fallen for earlier.

However, when we arrived in Barcelona, we were in for a surprise. The apartment was far from ideal and had no warm water. I remember standing there in possession of not much, in front of the mirror. The woman I had went to the Dominican with had told me I could be a model. I thought to myself in front of the mirror: “You can never be a model, not like this”.

The job was to sell razors over the phone—it was manageable but far from ideal.

Before long, we moved out and into a hostel, where we met some interesting Greek girls and had some nice days.

One thing from the hostel that stuck with me, I don´t know exactly how it happened, but I stumbled on a poem that resonated with the situation:

“Dirt is only dirt, even in golden cases, but roses will always be roses, even in broken vases”.

Somehow that for me was about believing in yourself, knowing your value, worth and having a good intention and behaviour. That even in a bad situation, a good person who knows his value is still a good person with value. And even in a good situation, in the shine of wealth and with the smell of sweet perfume, a person is only as good as their intentions, attitudes and behaviours. 

Blistered feet

I was not content with life in Barcelona, so I started exploring other opportunities. That’s when I stumbled upon an  advertisement about selling tickets for a beachside club in Phuket.

I called the manager, and decided to go. I arranged a ticket, and one night, I rolled my bags across the streets of Barcelona and made my way to the airport.

I arrived in Phuket with only 20€ in my pocket.

The manager helped me with accommodations for the first week, and during this time, I had an experience that was both beautiful and terrible. I had no money for flip-flops, and the only shoes I had were too warm and too worn out. I walked barefoot from my hostel to the club. The streets were so hot that I had to jump between the shadows to avoid burning my feet. I was far away from home, so far away that by word of mouth, it would have taken thousands of conversations to tell anyone. 

I went to the club, got initiated, and was shown around. I walked alone into the sea, where the waves were crashing in, and felt as if I had stepped into one of nature’s paradises.

That same day, I got my hands on a ticket book and hit the beach. As a master of the craft, I sold 17 tickets that very day and could easily afford flip-flops, a good meal, and accommodations for the week. In various ways I made for the rent and life for the day.

Within a short time, I was promoted to Sales Manager, taking responsibility for both sales and event management. I would sit on the stairs with plastic cups for everyone, ordering drinks from the bar as I pleased—always with a glass of Southern Comfort in hand.

For various reasons, I had to go home, and the job ended. Mistakes or misfortunes—with a flavor of injustice from the past—called me back. The real truth about this is still somewhat unclear. What was the first one really like?

Back and forth

Over the next few years, I went back and forth between Sweden and Phuket, trying to establish a stable situation.

I arrived in Phuket with nothing, but after a few seasons, I had built business acquaintances, a strong reputation, VIP cards for major clubs, and an expansive network.

One day, a dear friend—who has since passed away (rest his soul)—invited me to a facility outside the major commercial areas.

There, I met billionares who had bought a whole mountainside and made hobby-works for them to build portfolio and a study case. I also met entrepreneurs, friends and interesting people. Alltough, it was far from home, and holidaying or living abroad is nice, but at the core, I´m a Scandinavian. A western person, more close at heart to Europe and America, both personally and businesswise – as a professional. It was nice being here and getting to know people, contributing to eachother synergetically and experiencing this, but my harmony and true self is elsewhere. I apreciate the friendships and the partnerships I´ve had and how we´ve been synergetic for eachother for the duration that we were. But my true career and path is western. They are amazing over there though and they do a quality thing for sure.

Steven Covey wrote in an book something like:
“Before you climb, be certain that the ladder is against the right wall.”
Otherwise it´s just a long way down and up another wall again. Unless you can stilt walk the thing to another building of course.

I sent my first invoice through frilansfinans.se sometime in 2010. It was for Nöjesgruppen in Kalmar for event posters. The platform gave me the freedom to operate like a business while handling accounting, taxes, and payroll. It allowed me to make basic deductions and provided some insurance coverage.

I started working professionally through this system and built my first consultancy webpage, empowered by my skills, merits, and assets—but still with much to attain.

In late 2011, I left Phuket to build a foundation in Sweden and truly establish my future.

I handled everything that needed handling and started working diligently, setting a clear direction upwards and progressing—solving whatever had to be solved and acquiring whatever was needed. I sought out opportunities, solutions, and strategies to build the life I aspired to.

Sometime during these years, I remember being back in Sweden, staying at my late cousin’s place. I was in the shower, and I didn’t have much to my name. I looked at my hands and thought:

“With these very hands and my intellect, I can build anything for myself.”

I realized and embraced the fact that I could be proactive.

Upwards – phase 1

Based on my qualifications, business merits, and the contact networks I had acquired in Rhodes, Phuket, Linköping, within the nightlife industry, and in general, I started working as a consultant.

I moved around, living temporarily and renting furnished accommodations in Dalarna, Linköping, Malmö, Stockholm, and Gothenburg. I worked about 50% with traditional marketing, web development, graphic design, and advertising, and 50% with nightclub and event marketing.

Over these years, I challenged myself to work with demanding, high-end companies. Some of the clients included:

  • Studio Fitness and Margot à Deild Fitness
  • RT-Enterprise
  • Savback Helicopters – in collaboration with Airbus Eurocopters
  • European Barschool
  • Xenonkungen.com (Market consultant)
  • Nikki Beach (Freelance graphic designer), producing an article involving Armand Dé Brignac
  • Nöjesgruppen Kalmar, Stad, Harrys, Vallen/Palace – 100+ DJs & artists
  • Slice of Life & Love Art (Plosjö / Alberti)
  • Mondoblog (Acting Manager)
  • Celebrities and famous bloggers
  • Fitness models
  • MyShowroom.se (Concept development, branding & graphic design)
  • Harrys, Riva, Sliver & Günther (Release event for Günther’s new single)
  • Rydeström Events (Harrys Fredagsklubben, Amiralen, Slagt, Prins Bernhard, Summerclub)
  • Toni J & Eddie S Events (Adelgatan, Breeze, Hipp, Etage, S1, KP, CL&GR)
  • Henneman Events & Vestito
  • BP-Events (Trädgår’n, Baroque, Skandinavium, 4+ clubs in Gothenburg)
  • Top Bloggers on Tour (D.E & Imnext)
  • Various other companies
  • Started my own VIP blog network Platinum Circle with famous models

*When you look at this, sometimes you just see the tip of the iceberg. Many of theese business are part of larger corporate groups or hotel chains etc. One of theese corporations have a revenue of about 11% of Swedens total BNP and work at the absolute peak of possible industry and technology, with the most advanced products and services and luxurious high-tech that exist. To have touched their logo and product and to have been related to the extent I have been is breathtaking. And many of theese jobs involved DJ´s, artists, models, celebrities, famous brands etc. I have touched thousands of names and logos. If you´re more curious, google the webpages or profiles and read more.

Working with all of this, I’ve grown significantly and gained valuable insights into business methods and market dynamics. It has made me a capable entrepreneur and a stronger individual. It meant significant personal insights, development of qualification, victories and established a foundation for me. A solid, rigorous foundation, to stand on for the future. The past had been solved and I had improved.

“You can never be a model”

I used what I had acquired businesswise to create modeling opportunities. Sometimes, you have to acquire three things to create a fourth.

I had made a page featuring models I offered for modeling and placed myself amongst them.

I was in Magaluf, doing a piece for Mondoblog about Grabbarna Grus, and I sent in a spontaneous request to Nikki Beach there.

I was called for an interview, and after noticing my handsome face and admirable physique, they asked me to be the wedding model and to recruit a bride for a shoot.

Unfortunately, the shoot was moved to Miami for various reasons before I could find my bride.

But I will always feel, deep inside, that:

“Yes, I am recognized as worthy of modeling and getting married at a Nikki Beach—I can even be the example and icon of it.”

And honestly my consultancy pic is a model photo, labeled everything I have achieved.

Setback and reset

In 2016, I had somewhat of an entrepreneurial and fame-related setback or what might be called an accident. A situation, founded in perhaps too enthusiastic proactive approaches and attempts to resolve bad results, got out of hand, and the process took a wrong turn, ultimately ending in a misfortunate way. There was also some bad and potentially inaccurate information about me revealed that I had to deal with. About the first one, the really first one in this sequence of events, what was the originally first one really like that this all happened somewhat based on?

Many aspects were complicated in this situation—what democracy, ethics, and social adequacy really meant and what everyone and everything involved truly were. What was truly allowed and obliged according to the constitutions and laws.  What the difference between private/personal and official/professional was like was also complicated. Sometimes in an official capacity, in an official role, you have to tolerate people and behaviours that you can disencourage and deny privately. I absolutely respect anyones personal and private authority over their private life. But when people have a public role in an organization, I expect them to deliver that role in a democratic way. Public offers, areas, activities, cultural zones, possibilities and channels, especially if they are official for something that could be called a peoples culture must be equally open and accessible for everyone, without exception. And the necesseary functions to manage your participation, content or personal information must be provided. You must be able to solve your issue or supply your inquiry. And to approach what´s interesting to you in a proactive and creative socially adequate way. Imagine that you put up signs allover your organization and activity: “Fame”, “Hollywood stories”, “Blogging industry”, “TV-show”, “Auditions and talent demonstrations”, “Various press”, “Various TV-shows”. What is then socially adequate about this? What has been communicated, allowed, premiered, examplified etc. ? And what is socially adequate about me and my career and activity? That you have invited?
Anything you offer should be available to me, and anything you demonstrate, tolerate or reward others for should be allowed by me.  What´s shared or affected should be allowed to solve issues regarding. 

My life and entrepreneurial journey was advanced; I had worked very hard for a long time, and everything I had achieved and rightfully earned was immensely dear to me. I was also highly proactive—caring about things most people wouldn’t bother with. The circumstances were complex, and what was shared or affected was ambiguous.

It was a situation that was demanding and difficult to navigate successfully. It took significant paradigm shifts to resolve misconceptions and misunderstandings that led to the process and the sequence of events.

Sometimes, we have the right core reasoning and intent, but the methods we attempt fail.

Sometimes we also act in advanced proactive ways if we have advanced professions, business-setups, personal brand and fame strategies, publicity strategies etc. You might approach things in a proactive way. That isn´t obvious to “normal” people. You might create drama, a scene, act or behave in entertaining ways, perform publicity stunts, apply or pitch in proactive and creative ways etc. 
If someone reacts negatively and misunderstands theese behaviours, you might need to communicate and explain your behaviours and explain what it´s really like, your intentions and other things, apologize, restore respect etc.

We all have a sense of what is socially adequate. For example, if you go to a slapping contest, you might even be allowed to gently slap one of the contestants a little—even though this is not normally allowed and considered assault. If you open up an area and put up a sign that says “water fight”, expect to get wet.

In certain industries or cultural zones, a more relaxed and free behaviour might be customary. You are allowed to act out more. If anyone reacts negatively or takes offense, the norm is to explain and restore respect and achieve understanding, clear out experiences, expectations and intents etc. The norms and customs are different between, for example, the banking and real estate industries and the fame, blogging, nightlife, and entertainment industries. It´s common with publicity stunts, acting out dramatically if conflicts happen, publishing beefs, creating valuable content, proactive pitches and applications, proactive demonstrations of entertainment, acting, performing etc. There´s also a ton of examples posted all-over the web with celebreties who are extreme and accepted. The nightlife industry, blogging industry, celebrity industry, music industry and entertainment industry are somewhat intertwined, and if you are someone somewhere in all of this, you are usually met with friendliness and acknowledgement. Some bloggers even fake conflicts just to create drama and by that valuable traffic. I managed a whole blog portal and had a logo that had been visible on 100+ nightclub events allover the major cities of Sweden. I also had internationally famous clientel and famous brands in my portfolio from allover the world. I had managed events and worked with models, celebrities, event-makers, nightclubs, restaurants, artists and much more. I had my place in all of this and I had the righ to act my concept and interest and to proactively approach what was interesting for me or solve what was important to me. 

Anyone can understand that you could walk up and high-five an entertainment person in the club and say, “How ya doing, Businessname?”, but you might not approach a senior executive from a bank that way.

Social adequacy varies. In certain industries, very creative and dramatic behaviours could and should be seen as socially adequate. Proactive approaches to theese type of professions, coupes, dramatic publicity etc.

I also believe, that solving misinformation, misconceptions, misunderstandings, problems, disagrements etc. in accordance with good manners is considered universally socially adequate. To restore respect and solve what needs to be solved, with good intent and in a respectful way. It is never considered to be offensive. It can´t be used of course, with ulteriour motives, but must be genuine. The same goes for approaching people in their role or capacity without a personal or private ulterior motive. 

Some things in this country that are constitutionally guaranteed didn’t quite—in my humble opinion—work out. Perhaps the outcome would have been different if these basic guarantees had been provided.

It is also important for me with the positive justice. What you have deserved trough being a good and solidary person, having good values, ideals, principles and integrity. Trough creating good results, being loyal and synergistic. Trough commitment and dedication. Trough personal improvement. The wealth, reputation and credibility you have deserved. The influence and patos. There are many words for a persons deservedness. And it´s societys job to protect a persons achievement and improvement in life. Who they have succeeded to be, been appointed, trusted and recognized to be and what they have built. Both economically, propertywise and intellectully. Trough our good living and being we build ourselves. Who we have deserved to be. Also what our partners and near ones have deserved. For example what the companies you work with have deserved trough constitutional, honest and synergistic business and trough paying taxes. Trough deserving every payment and transcaction by quality commitment and excellent policy and commercial mentality. What they have deserved to say about you and what you have built with them. I believe most people have a sense of this and that they get offended or intolerant if they are badly seen, spoken to or mistreated in a way that contradicts what´s positively fair about them.

If there´s a conflict or problem, we must fall back on democracy, ethics, law, good policy and good manners in order to be able to work things out.

I would also say, if a person is standing in a warm wind and sunshine and a raindrop falls on their arm, you don´t have to call them wet. And mosquito bites are not the plague. Proportions of things are relative to the person and life. You can usually clearly see a persons obvious direction. Some people have very good lives and qualities and can handle more and solve more than others.

I made some mistakes, for which I paid dearly, and in my opinion, the consequences were somewhat disproportionate.

But what can you do?

All I can do is say that I’m sorry for what I did wrong and for how I might have offended anyone. The situation was difficult for me. I wish it had happened differently and that everyone involved—including me—would have acted with more objectivity, constructiveness, solidarity, and good intent.

We should have communicated better, and I, for my part, should have acted with more restraint, been more precautios and listened better. Some things I did were unneccesseary and some were wrong. 

I have constructively analyzed these events and found clarity on how to prevent similar situations in the future. And I have made my statements regarding what others could have done better. 

Sometimes, it’s better to walk away or at least take substantial time to distance oneself before proceeding carefully, constructively, and with a solid and good intent—also in a democratic and honest way. It´s also wise to not attempt anything before you´re fully capable.

I will also say, if I´m forced to do something extremely demanding and difficult and I fail. The responsibility is on forcing me to do it. If I attempt it, and I´m not capable. I´m not completely to blame. And what was the first one really like? Should I be forced to handle this in the first place?


Between 2018 and 2023, my business was on hold as I had personal affairs to resolve, which I successfully did.

My approach during this time was to work hard, be honest, democratic and constructive, work on my personal leadership, life philosophy, ideals, principles, and values, and to focus on being healthy, well, and creating positive outcomes. Sometimes you can´t just say who you are, you have to prove it.

I also took the time, with care and intention, to distance myself from past mistakes, to analyze the constellation of reasons and processes, to identify anti-values and anti-principles in order to fortify myself against repeating the same or similar mistakes in the future, and to define the positive ideals, principles, and values that I should have acted by and that I truly empathize.

These are what I truly aspire to and what ultimately generate good results.

“If we know what we did wrong, there’s nothing wrong with us.”

I read something similar in a book by Stephen R. Covey once. It resonates.

I also learned an abstract thinking, to analyze what challenges I´m capable of. Sometimes it´s to demanding to succeed even if you have the right foundation, intent and methods. You need a better asset and foundation first. If it´s not going well, turn around and walk away. 


We all witnessed COVID-19 sweeping across nations and crushing business landscapes like an economic tsunami, sinking many into oblivion.

This affected me too, as most of my clientele and the industries I was involved in were severely impacted.

Many perished, but some rose from the ruins and debris, dusted themselves off, straightened their jackets, tightened their ties properly, and moved on to build for the future.

An entrepreneur must be able to withstand setbacks and failures. To constructively strengthen their proactivity and emerge stronger for the future.

Working hard

I took a regular job, working within E-commerce as a foundation, and worked hard and diligently each day, figuring out the principles and methods that lead to success in any situation for that job and create good results.

Even though I prefer to walk in a suit or relaxed masculine fashion every day and do a fine and exclusive job in a beautiful setting, I can still roll up my sleeves if I have to, get my hands dirty, and work to make my plans and ambitions succeed.

This also allowed me to reinvent my business after everything, including Corona. I have done my diligence, acquired all the assets, equipment, and software I need, and taken the time to properly lay out a business idea and philosophy that I am confident will take me to new heights.

I’ve worked hard—very hard—to get my real career going again, alongside my income job. I have put a lot of time, effort, heart, and soul into it, and it is very important to me.

The year is 2025, it’s the 22nd of February, and I am alive, well, and have many things to be grateful for.

I have dreams, aspirations, and desires that I intend to pursue—to the full ability of my person and assets.

With these two hands and my intellect, I can build anything.


Continuation

I had to sell my Konica Minolta to a bar owner in Phuket to afford a ticket home.

But now, I have two cameras, and I will probably buy a top-notch third camera soon.

I had to watch who I thought was my true love get married, have kids, study, and graduate over the internet.

But soon, I will find the one who was truly meant for me in a situation that fully enables me to commit.

For many years, I was a person with his head in the skies, up in the atmosphere of extremely successful and distinguished entrepreneurs, companies, and individuals—but with his feet partially in the mud. I also had to see a life I wanted and longed for, but could not fully participate in.

I had to fight hard to prove who I really was and what truly defined me many times. People would point at my muddied feet and say; “that´s you.” –Even though I was doing skywork.

The once muddy ground has now becomen more steady as a result of my hard work and constructivity.

I would like to sincerely thank everyone that has allowed me to participate in their business, to contribute to the best of my ability and to learn from and with you all. I would also like to say thank you to all the people I shared good times, smiles, dream-life-days, parties and adventures with, and the people who stood by me and where there for me during all of this. I also feel gratitude towards people who gave me opportunities and chances when I needed it. I will remember that. 

Living this life, with such a powerful and successful set of assets, and such a strong foundation to build upon, I have gained profound insights that I know will be incredibly valuable for the future.

I have seen life and I have lived.

I have made my observations, and I have analyzed carefully—what the sources of good are, what the sources of bad are, and what the zones around them look like. I have burned myself sometimes. And learned to keep my fingers from the fire. I know what to avoid, what risks there are and what to pursue and integrate.I have analyzed what is right and what is wrong, what is successful and what fails. 

I feel like I truly understand consequences—not just direct consequences, but also long-term effects and the results that stem from them. 

If life has taught me one primary thing, it is to be proactive, based on clarity and insight. 


I’ve made mistakes, but I’ve learned.

I’ve improved, proven my growth and integrity, and, by doing so, reclaimed my honor.

I can respect myself and stand up for myself.

And however I got soiled over the years, I have cleaned myself up and reclaimed my integrity.

I’d also like to take a moment to apologize to anyone I may have offended over the years and for what I might have done that´s been wrong.

Sometimes mistakes more happen to you also because youre young and inexperienced or because it´s simply to challenging to proactively avoid circumstances that lead to bad results.

We are all humans and persons. We can be encouraged, provoked, pained, stressed, confused or panic and make mistakes. If we have to deal with things that are to complex and that requires to much focus, use of memory and ability, we might fail. If we experience unfair hostility, we might get reactive. We are all persons. We all have things that are more important, valuable, meaningful, unfair, painful or provoking to us based on what we are like, what our life has been like, what our values, principles and ideals are like, what we have deserved etc. We must learn ourselves well and be capable of keeping our integrity.

However, for what was to difficult ur happened in an unfair way, I´m sorry that this happened and I wish it didn´t. And for what I can be accounted. I´m sincerely sorry.
I truly and genuinely respect others, and I wish that it had been more like that.

I will defend myself if I have to—if it’s truly necessary. I will defend who I am, what I’m like, what is true about me, what I deserve, my rights, properties, values and myself from violation. It usually never happens since I am proactive and avoid problems and distractions. And I dont like it.

But when I’m out there living, I act with respect.

Upwards – Phase 2

With all of this said, I continue upwards—diligently and dedicatedly, pursuing my ambitions, visions, and passions strategically and proactively until I reach my heights. I move on with life, keeping what´s best from life and distancing myself constructively from what could have been better. I have also matured and I now empathize more of a business and career lifestyle. Much of my past was over after working for some years as a consultant. We grow, we improve and we become who we are. There´s no fairness and it´s not objective about me to look at my past and trying to find me. I am here today as I became. Please don´t attempt to defame or discredit me in any way. Show some respect instead. There´s no justice or ideal in treating or describing me bad, only bad character on your own behalf.

What will the future bring? I will find out by doing my best and acting my finest.

I would also offer a recommendation to anyone out there: If you want to travel, live by carpe diem, pursue adventure, explore, and embrace a wild heart—do so, but keep a safe situation back home.

Don’t go without having something to return to, and definitely go with proper funding.

And do it in a way that builds a future.

Don’t find yourself in a one-way alley.

And if you travel and work, get your paperwork and administration in proper order.

Demand proper documentation. Always.

If they don’t offer it, don’t do it.

Unpaid work is usually allowed to gain references—such as hobby work, interest-based projects, or similar endeavors. In some places it is also allowed to work for tips or below certain amounts.

But always value honesty.

I would do things differently today. I would be more independent, grounded, safe and secure during my travels and more capable but I would probably still go. And I would prioritize foundations and assets more. 

Integrity is like a closed fist. When the world tests you and calls you to open it you hold it closed, closed around your ideals, principles, values, decisions and statements. You don´t open it. A good lifesituation is like muscles in your arm. It´s easier to keep it closed. 

He who learns from the mistakes of others, not just by his own will be successful.

Take my advices.


And if you want to start a business, you must have a solid foundation and financial backing, or secure an income job to maintain a stable situation while building it.

There are many side jobs you can do—warehouse work, sales, restaurants, hotels, bars, retail, receptions, etc.

Also, from experience: remote locations are difficult. Don’t dream away, envisioning cabs rolling up to your door, and expecting people to put effort into coming to your business. It takes tremendous marketing skills and business expertise to succeed in a bad location—everyone else is doing their best with marketing and concepts too. In bad locations, you must shine and offer differentiation at a high level.

I am now proceeding, after all of this, with building the life and lifestyle of my dreams, the career of my dreams and the business of my dreams. The past is over, I´m moving on with life. 

Enjoy the day, it´s a beautiful day and it becomes what you make of it!

Recent progress

Hard working weeks

Recent projects and results

The last couple of weeks have carried fruit. Over the years, through practice and high ambition, I’ve obtained the ability to work fast and efficiently while achieving a high-quality and an uncompromising result—something that’s been useable lately. It’s also true that when the work you do is both a part of a motivating and passionate plan and rewarding in itself, it unlocks a high level of motivation and ability.

I have produced webpages for business acquaintances, tons of social content with advanced text, developed several concepts and marketing campaigns, and much more. There’s still been time to go to the gym and have a dinner or a glass of wine every now and then, though. I don’t complain. I’ve enjoyed this. Sometimes, working is equivalent to a high quality of life.

Work hard – win hard!

There’s been dinners

Some of what´s been created

Dinner with Wine Tasting

Sapori d’Italia – The Flavors of Italy
📅 March 14, 18:30 at S:t Markus Wine Cellar

Italy boasts a deeply rooted culinary and wine tradition, shaped by its rich history, diverse geography, and unique cultural heritage. Renowned worldwide for its exceptional gastronomy and viticulture, we take great pride in presenting an evening dedicated to celebrating Italian cuisine and the vineyards that define its essence.

For this special occasion, we are honored to welcome sommelier Kalia Hansson, who will guide us through a carefully curated selection of Italian wines, each meticulously chosen to complement our three-course Italian menu—crafted with care, passion, and authenticity by our chefs.

Just like in Italy, ingredients are at the heart of everything. They are handpicked with precision and treated with the utmost respect. Our menu has been thoughtfully assembled, drawing inspiration from the rich, hearty pasta dishes of Emilia-Romagna to the delicate seafood specialties of Sicily, ensuring a truly immersive culinary experience.

Italy offers a vast and diverse wine landscape, from the elegant Barolos of Piemonte to the bold Amarone wines of Veneto. Our exclusive wine selection for the evening features bottles that we hold in the highest regard—wines that encapsulate the beauty of Italy’s rolling landscapes, its vibrant traditions, and the deep passion for winemaking that defines the country.

To share an Italian dinner or savor a glass of fine wine is to embrace community, tradition, and a love for life’s finest pleasures. At S:t Markus Wine Cellar, we create an ambiance that embodies this legacy. Beneath our vaulted brick ceilings, surrounded by flickering candlelight and the inviting aromas of spices and wine, we invite you to an evening that transports you straight to the heart of Italy.

🌿 Welcome to experience Italy—S:t Markus Wine Cellar style!

Dinner with Wine Tasting

The evening begins with an intimate welcome gathering and wine tasting, guided by Sommelier Kalia Hansson. Following this, you will be seated for dinner, where our staff will serve you the carefully curated Italian menu. This will be a perfect opportunity to savor and discuss the wines selected for the evening. A special wine list featuring Italian wines handpicked by Kalia will also be available for the occasion.

Starter

Scampi with garlic and chili
Wine pairing: Terre Nardin – Sauvignon Blanc

Main Course

Osso Buco (veal shank in jus) with saffron risotto
Vegetarian option: Portobello with saffron risotto
Wine pairing: Sagace – Langhe Nebbiolo

Dessert

Classic Tiramisu
Wine pairing: Cantina Negrar – Recioto della Valpolicella

Non-alcoholic alternatives are available. Guests are also welcome to visit the restaurant outside of the event to explore our regular menu.

Warm welcome from all of us at S:t Markus Wine Cellar, along with our partners, staff, and chefs!

Some Foodies

And of course the gym

Wishes

We all have wishes

 

Personal Thoughts

After everything I have lived through and the insight and clarity it has granted me, I feel capable of discerning certain truths, theories, and opinions. I may not yet stand fully achieved in life, but I know I have earned the right to an opinion and a voice, founded on qualities and notable achievements.  

We all harbor wishes—sacred, profound, and deeply intrinsic desires that emanate from the essence of our personality and self-worth. We aspire to grow into the fullest expression of ourselves, to live with intensity, to fulfill our fundamental purpose, and to accomplish all that we dream of. We also uniquely pursue beauty; sometimes, we do things simply because they are beautiful. At the same time, we are inherently beings of solidarity, carrying an existential responsibility toward one another.

What life is like for anyone depends on some things: who they are, their knowledge and insight, what they live like, what they’re capable of and how they perceive themselves, what they have and what it  means, what nature grants them and gives, what others have created and how others see and treat them. Any aspect of life is defined by a combination of these.

Remember that and treat people well, constructive and fair. They too, have wishes, just like you and me. Everyone has one unique and sacred opportunity of life, of being themselves and pursuing the life they aspire to and their own true personality and self. 

I hope and want to believe that, under just circumstances and with the right incentives, every person will look within and recognize their innate desire to act with virtue. More than that, I believe it is not only what we want—but what is ultimately most rewarding.

Life, in many ways, begins with the pursuit of one’s true self and one’s best existence—by independently asserting one’s own value. Through this, you cultivate your set of ideals, principles, values, capabilities, and knowledge. You also uncover what is essential for life itself. To become and achieve everything we aspire to, we must possess and comprehend all that is necessary—and we must shape ourselves into the kind of individuals capable of attaining it.

When you begin with clarity, you soon find yourself living in a manner that yields profound and transformative effects:

  • The integrity effect
  • The value and self esteem effect
  • Individually principled effects
  • The clarity effect
  • The reputation effect
  • The initiative and responsibility effect
  • The loyalty and alliance effect
  • The karma or good will effect (Doing what is right, solidary, and rightfully esteemed)
  • The asset, wealth, and ability effect
  • The personal quality effect
  • The strength and vitality effect
  • The proactivity effect
  • The positivity, constructivity, and gratitude effect

As you surely understand, a positive effect is the prerequisite for a good result. 

A strong foundation for personal advancement is built upon three fundamental pillars:

  1. A life plan, structured in phases, each with defined milestones and prerequisites.
  2. A personal philosophy, encompassing one’s ideals, principles, and values.
  3. A lifestyle framework, composed of rewarding and constructive habits and pursuits.

By refining these three core tenets, you elevate all dimensions of your life. They serve as the cornerstone upon which all subsequent progress is built. It is the master key – the key to personal success.

One word of advise also, focus on the foundation first. Figure out what assets, abilities and knowledge you need before attempting what you aspire to. Be who you need to be first and aquire what’s required.

Another word of advice, personal growth is not just a choice. You need a synergistic constellation. Relationships, memberships, educations, cv, portfolio, property etc. Find what benefits you and build a core. 

Prioritize wisely—each day should be one that makes you proud, a testament to having seized its full potential in a way that also builds a better tomorrow.

Be a great individual who is loyal to themselves, a good family member, relationship partner, parent, entrepreneur, employee, colleague, friend, fellow human, and do right by your society and community by being constitutional and by paying taxes that ensure democracy and human rights.

And when you make business. Make sure that what you do and create is something worth giving to and asking of people. 

Quality time and enjoyments are essential, but the most profound fulfillment stems from a life lived with integrity, passion, and an unrelenting commitment to one’s highest self. Merging this—that is wisdom.


Climbing Your Mountains

Life is a series of ascensions. The truth is simple: you can only reach the summit by progressing, step by step, phase by phase. You climb your mountains.

Should life break you down, you must rise from the ruins and debris, dust yourself off, mend what can be restored, and move forward—fortified with the wisdom to shield yourself against the same fall.

If you ever find yourself at the depths of a chasm, standing at the precipice of despair, turn away and learn to climb.

Change yourself and what is having a bad effect and creating a bad result, be strong, be constructive. One day, when you look back in retrospect, it will carry a special kind of beauty. There is beauty in having a wild heart—longing for things, pursuing, standing up for yourself, failing or making mistakes, being a victim of circumstances, prevailing, improving and growing. There is beauty in life itself, in behing human, in struggle, in strength, in pursuit, and in loyalty to yourself. 

And when you emerge from that abyss, do not stop there—look toward the mountains on the horizon. They, too, are worthy of conquest, and you should have that destiny.

Once you commit to this path, you will discover clarity, direction, and a relentless pursuit of what is truly yours. When you do, make that your world championship and pursue your gold medal. Strive for mastery—not only in what you do but in who you are.

I would also say: accept what is fundamental and undeniable, hope without rigid definition, and maintain a grounded human perspective—reasoning about human concepts in a human way. Avoid anything that is unrewarding or unnecessary, seek only relevant knowledge, prioritize what’s most important, and live to make the absolute most of yourself and your life.

A life well lived, in my view, is encapsulated in the timeless words of Frank Sinatra:
I did it my way.

That song embodies the ultimate satisfaction of a life conducted with loyalty to oneself.

You deserve yourself as you want to be and the life you aspire to. But more importantly, you must earn it. It can’t be instantly or directly attained—it has to be achieved.

You deserve to deserve it.

Start taking steps today and continue until you reach your heights, whatever that might be for you, and feel like you can settle. Don’t feel pressured to desire or aspire more than you truly do, look within and be proud of your own vision and ambition. The value is to be you, do things your way and live your own time. If you don’t know yet, what you want, just do your best and build a foundation. Put your hearth and effort into things and when you finally figure out what you want, the time spent until then will have contributed the most and been the most rewarding.

As Socrates once said: “The secret of change is to focus all your energy not on fighting the old, but on building the new.”

And it is true that by keeping a positive orientation, focusing on goals, priorities, visions, apreciation, values and results, you learn to find thoose paths, make thoose constructions, choices and create positive results. If you constellate enough of the positive (new), eventually it might out-dominate the old. Construct positive ability, positive integrity and anti-negative integrity.

The solution to many problems can be found in the anthonyms of its reasons. Work out thoose positive opposites and start replacing. 

And as Epictetus put it: “If your choices are beautiful, so too will you be.”

Make the most of things, live a good life, apreciate, be grateful and truly value everything that´s important to you!

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