Setting the direction
Working internationally with life quality and luxury industries such as restaurants, hotels, beach clubs, nightlife, events, bars, tourism, travelling, experiences, entertainment, music, cruises, yachting, health and fitness, real estate, luxury, fashion, beauty, branded spirits etc.
I only work with the private sector. I’m not in any way political or ideologically active.
When I was younger I worked as a Swing Manager while studying within American fast food. Jack Penrod who founded Nikki Beach was Floridas largest franchise owner in the same brand. Years later, in 2013, I had worked my way up as a freelancer and was offered to work with Nikki Beach.
Jack and Lucia Penrod started with a small café, later developing a series of high-end beach clubs, restaurants and resorts to honor their daughter Nicole.
For Nikki Beach, I:
- Created posters and edited a seasonal calendar
- Drafted marketing content for established original concepts such as:
- “What Women Want”
- “World Famous Sunday Brunch”
- “Gold Party with Armand de Brignac”
Later, I realized who owned the bottle—none other than Jay-Z.
Moët & Hennessy eventually acquired 50% of Armand de Brignac, and to my understanding, this partnership still holds today. In a Beyoncé song, they sing about her “mixing her Ace up with Hennessy.” It’s a solid base for an exclusive cocktail recipe, blending these physical and commercial ingredients with something more will be an excellent cocktail.
At Nikki Beach, I gained valuable experience in high-end brand management. I studied their brand manual, and their management was extremely strict about maintaining alignment—every promotional piece had to perfectly match their branding guidelines.
I find this type of commerce, brand and lifestyle to be to my taste, it´s therefore valuable to me and a strong foundation for my proficiency.
I´ve worked with a lot of companies and logos over the years, and many have been synergistic and pursuable also afterwards as a portfolio holder. In the end, who you really want to be and become, what you really want to do is what to keep near and integrate. You have to strategically constellate what you want to integrate and how into your commerce, career and future so that you integrate who you want to be and what kind of life you want to live.
If you’re curious, visit Nikki Beach to celebrate life—and only tell your best friends…
Armand de Brignac can be investigated by the links below as well.
Nikki Beach Resorts, Beach Clubs, Restaurants & Residences
Age Verification – Armand de Brignac Champagne
