Past career

My professional background and story

I studied nature and science, followed by private studies and hobby work studies with luxurious and famous high-end companies within family alliances. I studied for 2 years at a vocational college with a narrow industry direction within concept development and media production, but I later forfeited this as it was disharmonious with the rest and my intended path. 

Career summary

• Studies in nature and science
• Personal studies and hobby-working studies

• Deserve IT HB (2007)

  • Web development, design, marketing, community platform (Wintown)
  • Clients: Eva Södersten, ICE, Roiland

• Nöjesgruppen Kalmar (2010)

  • Event marketing for hundreds of events and well-known artists

• Various projects

• AMG-Events, Moore Music Events & Behind Bar Academy (2011)

  • Marketing for Malmö nightclubs and Behind Bar Academy in a way including Big Slap festival

• Studio Fitness & Madfitness.se (2009)

  • Posters, websites, campaigns, fitness marketing

• Various Event Entrepreneurs 

• Bar Studies

  • Bartending training, bar management, cocktail creation

• Sales

  • Product sales, team management, business development

• Various Businesses

  • Marketing/design for Xenonkungen, Tandvårdscentrum, Onlinetaxi, Partylimousin

• Slagt (2014/2015)

  • Art direction, branding, marketing for Scandinavia’s largest nightclub

• Nikki Beach (2015)

  • Design of event profiles and work with an event calendar
  • Studied and applied Nikki Beach’s detailed brand manual and visual identity
  • Gained insight into luxury brand management and high-level graphic design under strict brand guidelines

• Café Opera (2016)

  • Event posters, branding for Nobis Group’s flagship nightclub

• Much More…

  • Work with celebrities, bloggers, VIP blog network (Platinum Circle)
  • Nikki Beach Mallorca (wedding model opportunity)
  • Continued smaller projects (2020–2023)

• The Entertainment District Malmborgen, Malmö (2023–2025)

  • Management, administration, marketing, media production

Deserve IT HB – 2007

We made some jobs for various clients and we also designed and conceptualized an intricate community platform named Wintown. It encompassed all the standard features of a social network—profiles, forums, and interactive functionalities—but also included quiz sections about companies, multiplayer games, advertisement pages, and many additional features. At its core was a point-based system, where every valuable contribution to the community was rewarded with points that could be exchanged for premium features and functionalities. The project was 90% complete, but unfortunately, it never launched.

Some clients:

• Eva Södersten – Bank executive, business, and leadership expert
• ICE – Entertainment center
• Roiland – Social care initiative

The name Deserve IT embodies the ambition to deserve our client, end-customer, and success. 

*I am no longer a representative of the company, but they are still active.

Visit online:
Deserve It
Plan Digital – Tjänstefördelning och analys som gör skillnad

Nöjesgruppen Kalmar – 2010

I supplied Nöjesgruppen in Kalmar with event marketing content such as posters, flyers, tickets, invitations, banners, and much more for hundreds of events featuring at least 50 famous artists and DJs, renowned brands, and even an international star from Nikki Beach—Julio Cuba on his violin.

During this time, I worked with Kalmar’s most famous nightlife venues and popular concepts. I placed my logo on countless materials, and without ever setting foot in the city, thousands of people knew my name and brand.

AMG-Events, Moore Music Events, and Behind Bar Academy – 2011

I collaborated with AMG-Events and Moore Music Events, working with some of Malmö’s most popular nightclubs.
I placed my logo and/or name on many published articles, and many people knew about me in Malmö theese years.

During this time, I provided marketing material for:

• Etagegruppen
• S2, KP, Breeze, CL&GR, Adelgatan, HIPP
• BBA and marketing work related to Big Slap on behalf of Behind Bar Academy

Studio Fitness & Madfitness.se – 2009

I worked extensively with Studio Fitness, both in Linköping and remotely.

Studio Fitness is an exclusive gym and wellness studio in central Linköping (S:t Larsgatan 21).

Over the years, I created:

• Posters and banners
• A website and campaigns
• Various marketing materials

When the gym eventually closed, the owner and CEO Margot and I stayed in touch, and I continued to assist her with her personal fitness business—creating her website, advertisements, invitations, and promotional content.

MADFITNESS.se – -Frisk och vital hela livet!
Studio Fitness on Facebook

Various event entrepreneurs – 2012

I partnered with event entrepreneurs in Stockholm, Malmö, and Gothenburg, involving me in marketing for several high-profile nightclubs, including:

• Trädgår’n (BigRoom & VIPHyllan)
• Harrys Malmö
• 5+ clubs in Gothenburg
• Prins Bernhard Malmö
• Amiralen
• The Office Stureplan
• Club in Kungsbacka
• Södergatan 14
• Tempel Karlstad

Bar studies

While working in the nightlife industry, I studied and trained in bartending to better understand bar management and operations.

After this I can bartend, create cocktails, manage inventory and purchases, compose cocktails, create bar concepts and bar menues. I can also write and create media better about cocktails, wine, spirits and other beverages.

I gained hands-on experience in various establishments, including:

• Etagegruppen and Izakaya Koi
• Södergatan 14
• O’Leary’s
• Interpool Malmö

Home | Etagegruppen – för nöjes skull
Sports Bar & Restaurant | O’Learys Sverige
Välkommen – INTERPOOL MALMÖ

Sales 

Over the years, I studied, experimented with, and practiced sales. I have:

• Sold a variety of products
• Represantation of my own brand, clientel, cv and portfolio
• Selling my own products and services

Various businesses

I worked with various companies across different industries, providing marketing, design, and branding solutions. Some of these include:

• Xenonkungen.com
• Linköpings Tandvårdscentrum
• Onlinetaxi
• Partylimousine
• And many others

Proffs på bilbelysning och fordonsbelysning | Xenonkungen®
Hem – Tandvårdcentrum Linköping

Slagt – 2014/2015

Slagt had a capacity of around 10,000 guests and was Scandinavia’s largest nightclub. I served as art director for the club for about a year, during which I developed a compact brand identity, a website, and a series of event profiles. The events showcased a variety of DJs, celebrities, and brands, and I was given the opportunity to place my name and logo on posters, banners, and tickets – giving me visibility and publication alongside the club and its partners all over Malmö and beyond.

Nikki Beach – 2015

I sent an application to work with Nikki Beach, the world-renowned luxury beach club brand originating from Miami.

Jack and Lucia Penrod started with a small café, later developing a series of high-end beach clubs, restaurants and resorts to honor their daughter Nicole.

The main office in Miami responded to me with a message I still remember:

“Nice to e-meet you!”

For Nikki Beach, I:

• Created posters and edited a seasonal calendar
• Drafted marketing content for established original concepts such as:
  
  • “What Women Want”
  • “World Famous Sunday Brunch”
  • “Gold Party with Armand de Brignac”

Later, I realized who owned the bottle—none other than Jay-Z.

Moët & Hennessy eventually acquired 50% of Armand de Brignac, and to my understanding, this partnership still holds today. In a Beyoncé song they sing about her “mixing her Ace up with Hennessy.” It’s a solid base for an exclusive cocktail recipe, blending theese physical and commercial ingredients with something more will be an excellent cocktail.

At Nikki Beach, I gained valuable experience in high-end brand management. I studied their brand manual, and their management was extremely strict about maintaining alignment—every promotional piece had to perfectly match their branding guidelines.

If you’re curious, visit Nikki Beach to celebrate life—and only tell your best friends…

Nikki Beach Resorts, Beach Clubs, Restaurants & Residences
Age Verification – Armand de Brignac Champagne

Café Opera – 2016

I connected with one of the nightclub managers of the Café Opera Nightclub, owned and managed by Nobis Hospitality Group and Restaurant Division.

I designed posters and banners for:

• Their Wednesday club concept
• Various Friday and Saturday events

As they say it:
“Väl mött!”

Café Opera • Home to artists, dreamers, tastemakers, innovators and weirdos.
Café Opera • Nobis Restaurant Division

Assignment for Nöjeskvarteret Malmborgen, 2023-2025

For Nöjeskvarteret Malmborgen AB, I worked with with a comprehensive approach based on most of my services.
I have worked with management, administration, brand planning, market planning, marketing, conceptual development, webpage design in wordpress, web optimization and configuration, campaigns, events, offers, digital marketing, social media management, media production, photography, advanced generative AI, technical solutions, print jobs and print shop jobs, signage, event concepts, menu concepts, dinner concepts, graphic design, advertisement design, distribution and much more.

Please see their websites and social media:
https://malmborgen.nu
https://konferemsmalmo.se
https://elysee.nu
https://stmarkusvinkallare.nu
https://grandenmalmo.se
https://pickwickpub.nu

Social media:
Elysée on Facebook
Sankt Markus Vinkällare on Facebook
The Pickwick Pub on Facebook
Gränden on Facebook
Malmborgssalarna on Facebook

Much More…

Over the years, I have worked with a wide range of clients, industries, and high-profile individuals, including:

• General fame
• Fitness models
• Top Bloggers on Tour (DE & ImNext)
• Various other companies
• Founded my own VIP blog network, Platinum Circle, featuring famous models

Top Bloggers on Tour on Facebook

I was also once selected as the wedding model at Nikki Beach Mallorca, but unfortunately, the shoot was relocated to Miami before I had time to recruit the bride.

Over theese years I´ve grown both as a person and as an entrepreneur and in my professions. I sincerely apreciate the opportunity of participating, contributing, learning from and with you all!

Read more about my current business endeavors the present dossier. 

*The respective companies and brands mentioned and linked above are represented by their own brands, policies and statements.