Brand and trademark

Brand
I can help you define your current brand in a brand manual or brand identity as it is also called or help you create one from scratch.

In a brand manual you will find rules and visions for how the brand should look, be communicated, be and be experienced.

Of course, it is important that the brand is harmonious with and appropriate for how the business and product really are when experienced, and is adapted to appeal to the target group. 

A brand manual addresses:
-General guidelines for how the brand should be communicated and what the important messages and values are
-Logo format and use
-Slogan and concept
-Standard elements
-Standard documents
-Colors
-Outline
-Phototypes and photo styles
-Language and tonality
-Fonts and typography

What is produced is a document that describes this as well as a variety of templates, examples and a collection of all the resources needed to produce material for the brand.

The brand manual states what should always be the same and what scope there is for creativity and unique concepts, e.g. for campaigns, products, events or similar.

When something new is produced, it is first quality assured against the brand manual before it is released.

Different companies have different needs, we can produce a manual as detailed as you need.

For example, if you already have a website and materials out there, the easiest thing to do is to optimize the website so that it is exactly how you want it and then write a brand manual based on it and produce new materials according to it going forward.

By working based on a brand manual, the brand is experienced consistently over time, as if there is a clear common thread. According to research, this also increases the conversion rate of marketing. It will also be easier for you if you want to work with different employees, consultants or agencies over time. You only need to hand over the brand manual and a specification for what you want to have produced, and they will follow the manual and produce what you need.

Contact me with your needs to start a dialogue.